The American Institute of Graphic Arts (AIGA) held their annual conference in Minneapolis in 2013. And RSP Dreambox got inspired. We created all the signage for the event, including an interactive giant art cube where the 2,000 attendees were encouraged to leave their mark. The conference explored three core elements of modern design: 1. Head: design thinking and strategy; 2. Hearts: design for social impact; and 3. Hand: design as craft.