The Flower Shop
A Sophisticated Retail Experience for a Sophisticated Market
Facing a deepening pool of competition in a burgeoning market, The Flower Shop challenged RSP to elevate the retail dispensary’s brand to appeal to a sophisticated customer and capitalize on the trend toward health and wellness. RSP’s prototype design, the first of which has been implemented with v2.0 on the way, feels like a high-end patisserie that caters to a discerning, well-heeled clientele. And that is exactly the point.
RSP’s design fosters an empowering customer experience, balancing warm, rustic touches with brass, glass and greenery. The goal? Create a welcoming, comfortable space that attracts a more inclusive audience and showcases a curated (and ever-changing) selection of merchandise. The space is open and uncluttered—customers are encouraged to browse, explore the wide range of products and seek advice from helpful budtenders. The flexibility of the layout allows a range of point-of-sale strategies, including a main counter, hand-held devices and even a vending machine.
Transparency as well as natural and accent lighting play a crucial role in creating a gallery-like focus on the merchandise, but the custom casework sets the overall tone. Perimeter wall and free-standing, jewelry-like displays create an approachable, welcoming atmosphere that suggests a neighborhood apothecary. Abundant planting and sprays of greenery emphasize the floral theme and create a cheeky visual pun on the brand.
Back- and front-of-house spaces are clearly delineated and secure, complying with all state requirements for check-in, security and storage. RSP’s work also includes upgraded security as well as fulfillment, kitchen and lab improvements, to support the brand’s expanding business needs.