Target has been helping consumers maximize small spaces for years. RSP did the same thing with Target. The retailer planned to open a smaller-format store in Streeterville, a neighborhood in the Near North Side of Chicago, on the former site of a 24,000-SF Fox & Obel grocery store. A typical big box store runs 150,000-SF or more. So clearly, the Target/RSP team had to tighten the design focus without sacrificing Target’s robust brand strength. The exposed brick and steel beams featured in this location are new to Target. So is the Starbuck’s evening concept restaurant, serving wine, beer and small plates. The big red Target symbol is the same, though, reminding shoppers that there’s a lot that can be done with a smaller space.
