Retail is no longer the singular, primary generating factor for master plans. At RSP, we see it evolving, changing. Historically, a shopping center is constructed as a ‘big box’ giant or strip center. But our advancing audience is attracted to a place designed as a curated experience.
Visible way finding, especially at the arrival, is key. Layering space and transparency to connect experience help establish zones that lead users from one place to the next, ultimately prolonging their stay (and potentially, their spend). Our teams know how to develop and create lifestyle centers of all sizes. When it comes to these developments, the versatility of the space creates a destination. Put retail next to retail, next to entertainment, next to fitness, healthcare, restaurant, hospitality and even consider office. Layering green space for moments of respite will enhance the consumer and employee experience.