“I make up stuff all the time.” If this is your accountant speaking, it’s troubling. When it’s your design director, it’s wonderful. And for Federico, this open-minded enthusiasm is just part of what fuels his passion. When it all comes together, efficiency of space is met with simple aesthetic values and a willingness to try new things—all in service of the tasteful fulfillment of design objectives.
An experienced designer in several countries, an educator at two universities, and a design director for two large REITS in the U.S., Federico is a strong proponent of collaboration. Because when it comes to design, research and exploration, he believes that shared ideas will always outweigh those initiated alone.