Elevating the coffee game at MSP Airport.
When Caribou Coffee decided to refresh their location at the Minneapolis-St. Paul International Airport, we considered it an opportunity to “stimulate” standard store design. (Pun intended.) With more than 25 locations under our belt, our design team kicked things up a notch, creating a highly efficient yet brand-centric environment for the national chain’s busiest location.
Previous conditions were cramped and dark. An obscure queue for ordering and a tight galley for brewing drinks needed improvement. Our goal was to approach the design with Caribou’s contemporary and cozy style but elevate the space with state-of-the-art materials to create a truly authentic and modern experience.
The new design is attractive and functional. The space is now better prepared to accommodate customers in a rush – and, welcome those that can relax to take a seat in the expanded seating area, complete with a welcoming fireplace. To increase visibility and brand awareness, we maximized the height and depth of the space. An updated façade with larger signage is now backlit. A distinct entry enhances the experience for luggage-toting customers, while more room behind the counter improves fluid activity for baristas during busy times.